Strengthening Economic Self-Reliance through Organic Fertilizer Processing and Digital Marketing at PKBM Al-Mu’thi Sleman

Dyah Sugandini; Didi Saidi; Suci Paramitasari Syahlani; Ikhsan Teja Erisalman; ZidanMustawan Agung Saputra; Rava Fernanda Purnama

doi:10.55927/ajcs.v5i10.87

Authors

Dyah Sugandini Universitas Pembangunan Nasional Veteran Yogyakarta
Didi Saidi Universitas Gadjah Mada
Suci Paramitasari Syahlani Universitas Pembangunan Nasional Veteran Yogyakarta
Ikhsan Teja Erisalman Universitas Pembangunan Nasional Veteran Yogyakarta
ZidanMustawan Agung Saputra Universitas Pembangunan Nasional Veteran Yogyakarta
Rava Fernanda Purnama PKBM Al MU’thi Sleman

DOI:

https://doi.org/10.55927/ajcs.v5i10.87

Keywords:

Organic Fertilizer, Community Empowerment, Digital Marketing, Economic Self-Reliance, Green Economy

Abstract

This community service program aims to strengthen community economic self-reliance by empowering students and institutional managers through organic fertilizer production and digital marketing development. The program employed a participatory empowerment approach based on learning by doing, involving socialization, technical training, appropriate technology application, mentoring, and evaluation. Activities focused on improving fertilizer processing skills, establishing standard operating procedures, introducing quality control and financial recording practices, developing product packaging, and strengthening digital marketing capabilities. The results demonstrated improved technical competencies among participants, the availability of standardized production guidelines, better business administration readiness, and the development of WIMAYA GREEN as a marketable product identity. Furthermore, active participation encouraged entrepreneurial awareness, practical learning, and collaborative business management.

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