Digitalization and Content Creation Training as an Effort to Preserve and Promote Karonese Traditional Arts at Sanggar Mbuah Page, Dokan Cultural Village

Heristina Dewi; Ahmad Arief Tarigan; Hubari Gulo

doi:10.55927/ajcs.v5i10.80

Authors

Heristina Dewi Universitas Sumatera Utara
Ahmad Arief Tarigan Universitas Sumatera Utara
Hubari Gulo Universitas Sumatera Utara

DOI:

https://doi.org/10.55927/ajcs.v5i10.80

Keywords:

Digitalization, Content Creation, Traditional Arts, Karo, Community Empowerment

Abstract

This community partnership program supported Sanggar Mbuah Page, a Karonese traditional-arts studio in Dokan Cultural Village, Karo Regency, which had no website and had not yet used digital media to disseminate its writings and performances. The program combined digitalization of the founder’s writings with training in audio-visual content production and in website and social-media management based on search engine optimization (SEO) principles. Field sessions culminated in a website handover on 22 August 2026. Qualitative observation and documentation show that the website, www.mbuahpage.com, was developed and handed over and that members’ content skills are in application. Independent management, SEO results, and audience impact remain to be evaluated.

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