Business Management Assistance for IRT DC Bakery in Pekandelan Sading, Mengwi, Badung
DOI:
https://doi.org/10.55927/ajcs.v5i9.70Keywords:
Business Management, IRT DC Bakery, Business Management Assistance, Entrepreneurial Orientation, Online MarketingAbstract
This community service program aimed to provide training and assistance in implementing business management at IRT DC BAKERY, covering financial management, marketing, and entrepreneurship. Strengthening entrepreneurial orientation was considered important to foster hard work, perseverance, and a resilient attitude in running the business. The program involved three partner groups. The activities were conducted through lectures, discussions, and direct assistance. The evaluation results showed that the training and assistance improved the partners’ ability to prepare simple bookkeeping records, use online media for promotional activities, and establish cooperation with financial institutions to obtain working capital. In addition, the program strengthened the partners’ entrepreneurial intention and orientation in developing their businesses. Overall, the program provided a practical foundation for improving business management and supporting the sustainable development of the partners’ enterprises.
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