Entrepreneurship and Financial Literacy for Sustainable Business Based on the Local Cultural Values of Tri Hita Karana among Informal Sector Businesses in Bali

Ni Wayan Sitiari; Ketut Sudarmini; Ni Nyoman Rusmiati

doi:10.55927/ajcs.v5i9.68

Authors

Ni Wayan Sitiari Universitas Warmadewa
Ketut Sudarmini Universitas Warmadewa
Ni Nyoman Rusmiati Universitas Warmadewa

DOI:

https://doi.org/10.55927/ajcs.v5i9.68

Keywords:

Entrepreneurship, Financial Literacy, Tri Hita Karana, Sustainable Business, Informal Sector

Abstract

The purpose of this community service program was to provide training and assistance in management and entrepreneurship for informal sector entrepreneurs. In addition to management training, the participants also received financial literacy education to strengthen their ability to manage their businesses. An entrepreneurial orientation is important for developing a strong work ethic, perseverance, and the determination to overcome challenges. The program involved 10 groups of entrepreneurs. The activities were conducted through lectures, discussions, and assistance. The evaluation results showed that the program improved participants’ ability to prepare simple financial records, use online media for promotion, and strengthen their entrepreneurial intention. Overall, an entrepreneurial orientation grounded in the local cultural values of Tri Hita Karana is relevant for supporting the sustainability of informal sector businesses in Bali.

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