Empowering Housewives through Canang and Banten Trading Business Opportunities in Denpasar City

A.A Ayu Erna Trisnadewi; A.A Sri Purnami; Ni Made Rustini

doi:10.55927/ajcs.v5i8.58

Authors

A.A Ayu Erna Trisnadewi Universitas Warmadewa
A.A Sri Purnami Universitas Warmadewa
Ni Made Rustini Universitas Warmadewa

DOI:

https://doi.org/10.55927/ajcs.v5i8.58

Keywords:

Community Empowerment, Financial Literacy, Digital Marketing, Micro Business, Canang and Banten

Abstract

This community service program aims to empower housewives joined in a canang and banten trading group in Denpasar City through strengthened business management, simple bookkeeping, and digital marketing. The activity was carried out with the "Canang Ayu" partner group, which has five members and operates a home-based enterprise supporting the daily and ceremonial needs of Balinese Hindu religious practice. Using a participatory method covering socialization, training, mentoring, monitoring, and evaluation, the team introduced simple cash-book recording, production-cost-based pricing, and the use of WhatsApp Business and Instagram for promotion and ordering. Preliminary results show improved partner understanding of separating business and household finances and of using digital platforms for marketing, although continued mentoring is still required for consistent bookkeeping and independent content management.

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