Storytelling Training to Enhance the Attractiveness of the Benang Stokel and Benang Kelambu Tourist Destinations for the Managers of Benstol Tourism Awareness Group (Pokdarwis), Aik Berik Village

Dwi Putra Buana Sakti; Siti Nurmayanti; Santi Nururly; I Nyoman  Nugraha Ardana Putra; Dita Alviita Dakota

doi:10.55927/ajcs.v5i8.45

Authors

Dwi Putra Buana Sakti Universitas Mataram
Siti Nurmayanti Universitas Mataram
Santi Nururly Universitas Mataram
I Nyoman Nugraha Ardana Putra Universitas Mataram
Dita Alviita Dakota Universitas Mataram

DOI:

https://doi.org/10.55927/ajcs.v5i8.45

Keywords:

Community-Based Tourism, Digital Promotion, Pokdarwis, Storytelling, Tourist Destinations

Abstract

This community service activity aimed to strengthen the capacity of 20 Pokdarwis Benstol members in developing and implementing local culture-based tourism narratives through guided tours, information boards, and digital promotion. The methods included socialization, storytelling training, narrative-writing practice, digital technology application, mentoring, and evaluation. Based on a post-training questionnaire, 17 of 20 participants (85%) expressed satisfaction with the activity. A comparison of Instagram follower data at the beginning and end of the four-month program showed a 40% increase. Furthermore, tourist visit records during the four-month implementation period, compared with records from the preceding four-month, indicated a 30% increase in visits. The activity improved participants’ ability to develop tourism narratives and strengthened destination promotion. Overall, the program enhanced Pokdarwis’s capacity to manage tourism destinations creatively, participatively, and sustainably while reinforcing local cultural identity and supporting community empowerment.

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