Strengthening Tourism Human Resource Capacity through Training and Mentoring in Bilebante Tourism Village, Central Lombok Regency

Ali Muhtasom; Ami Rosa Ria Setiadji; M Tanggap Sasmita; Herman Herman; Isdar Wahim; Lalu Ratmaja; Muhammad Mas Multazam; Fikri Hamidy; Muhammad Adieb Hidayatullah; Bagas Dwie Abrinzar Prajan Maturbongs; Supardi Supardi

doi:10.55927/ajcs.v5i6.33

Authors

Ali Muhtasom Politeknik Pariwisata Lombok
Ami Rosa Ria Setiadji Politeknik Pariwisata Lombok
M Tanggap Sasmita Politeknik Pariwisata Lombok
Herman Herman Politeknik Pariwisata Lombok
Isdar Wahim Politeknik Pariwisata Lombok
Lalu Ratmaja Politeknik Pariwisata Lombok
Muhammad Mas Multazam Politeknik Pariwisata Lombok
Fikri Hamidy Politeknik Pariwisata Lombok
Muhammad Adieb Hidayatullah Politeknik Pariwisata Lombok
Bagas Dwie Abrinzar Prajan Maturbongs Politeknik Pariwisata Lombok
Supardi Supardi Politeknik Pariwisata Lombok

DOI:

https://doi.org/10.55927/ajcs.v5i6.33

Keywords:

Tourism Village, Human Resource Capacity, Tourism English, Storytelling, Digital Optimization

Abstract

This community service program aimed to strengthen the capacity of tourism human resources in Bilebante Tourism Village, Central Lombok, Indonesia, through Tourism English training, destination storytelling development, and digital optimization mentoring. The program employed a Participatory Action Research (PAR) approach involving 15 tourism stakeholders, consisting of BUMDes managers, tour guides, Pokdarwis members, and tourism-related MSMEs. Activities were implemented progressively from May to July 2026 through needs assessment, training, field practice, mentoring, and evaluation. The results indicated improvements in participants’ English communication skills, storytelling competencies, and digital marketing capabilities. The program also strengthened collaboration among local tourism stakeholders and enhanced the village’s readiness to improve destination competitiveness and support its aspiration toward achieving world-class tourism village standards.

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