Creating Social Media as a Marketing Tool for Small and Medium-Sized Laundry Businesses in Sanggrahan Village

Arya Gelar Prakoso; Hasim As’ari

doi:10.55927/ajcs.v5i4.17

Authors

Arya Gelar Prakoso Universitas Mercu Buana Yogyakarta
Hasim As’ari Universitas Mercu Buana Yogyakarta

DOI:

https://doi.org/10.55927/ajcs.v5i4.17

Keywords:

MSMEs, Social Media, Digital Marketing

Abstract

This internship program (Praktik Kerja Lapangan/PKL) is based on the condition that the utilization of social media by Micro, Small, and Medium Enterprises (MSMEs), particularly laundry businesses, remains relatively low as an effective promotional tool. The purpose of this program is to enhance the capability of MSME actors in using social media as a digital marketing tool in order to expand market reach and improve business competitiveness. The approach employed includes interviews, socialization, and direct assistance to business actors. The program was carried out in several stages during April 2026, with a focus on optimizing the use of social media platforms such as Instagram and TikTok. The results indicate an improvement in the ability of MSME actors to create and manage promotional content independently, accompanied by increased customer engagement.

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