Economic Empowerment of Rural Communities through the Development of Biofloc Fish Farming Based on Human Resource Development and Local Product Marketing Strategies

Dian Candra Dewi; Choirul Anam; Alfiana Alfiana; Iva Khoiril Mala

doi:10.55927/ajcs.v5i4.15

Authors

Dian Candra Dewi Universitas Widyagama
Choirul Anam Universitas Widyagama
Alfiana Alfiana Universitas Widyagama
Iva Khoiril Mala Universitas Negeri Malang

DOI:

https://doi.org/10.55927/ajcs.v5i4.15

Keywords:

Empowerment Society, Human Capital, Biofloc, Digital Marketing, Economy Village

Abstract

This community service project aims to enhance the economic capacity of rural communities through the development of biofloc-based aquaculture, supported by human capital strengthening and local product marketing strategies. The findings indicate a significant improvement in the community’s technical skills in biofloc aquaculture, enhanced managerial capabilities, and the initial adoption of digital marketing practices. Furthermore, the program has generated notable social transformations, including the establishment of community-based business groups, behavioral shifts toward entrepreneurial orientation, the emergence of local leaders, and increased collective awareness of innovation and technology. From a theoretical perspective, the findings reinforce the integration of Human Capital Theory, the Resource-Based View, and Community Empowerment Theory, suggesting that effective community empowerment requires the synergy of human resource development, technological innovation, and marketing strategies.

Author Biographies

Choirul Anam, Universitas Widyagama

Lecture

Alfiana Alfiana, Universitas Widyagama

Lecture

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